EXPRESS x RACHEL ZOE: STYLE EDITORS
What: Express launched Express Style Editors, an innovative community commerce program that gives style experts a platform to create digital storefronts linked to their social media accounts and allows them to style, inspire and earn commission on their sales. We partnered with Rachel Zoe, one of the most recognizable and respected fashion experts, to lend her reach and experience to help recruit, guide and mentor these social sellers. Tapping into her own love of the brand, she also curated and designed collections for Express.
When: Spring 2023 - Fall 2023
Goal: Drive awareness of the Style Editor program and recruit new social sellers into the brand
KPIs: Impressions, Social Video Views & Recruitment
Results: 770M+ Impressions, 1.7M Social Video Views, 1K Monthly New Recruits
