EXPRESS x ROCKY BARNES COLLECTION
Goal: Acquire new customers and drive sales & traffic through a co-designed capsule collection with influencer Rocky Barnes.
What: Express launched a capsule collection with Rocky Barnes with an integrated marketing approach across e-commerce, brick and mortar, social media, public relations and influencer marketing.
When: April 2019
KPIs: Impressions, Sales
Results: 17B Impressions, $1M+ Sales
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