EXPRESS x TAN FRANCE
Goal: Drive women’s consideration and men’s awareness through a long-term talent partnership that would position the brand as a styling destination.
What: Express entered into a year-long brand partnership with reality star and entrepreneur, Tan France. The partnership was brought to life through campaign content, media coverage and IRL events. The campaign ran across brand, talent and paid channels.
When: Full Year 2023
KPIs: Impressions, Social Video Views
Results: 20B+ Impressions, 7M+ Social Video Views
EXPRESS GETAWAY
Goal: As a brand powered by a styling community, Express brought its community together for the ultimate summer getaway.
What: Express brand ambassadors attended an exclusive getaway to Miami where Express hosted a weekend away including content capture, engaging experiences and unforgettable moments. Plus, Tan France and PEOPLE Magazine came along for the ride.
When: May 2023
KPIs: Impressions, Social Video Views
Results: 300M+ Impressions, 1.3M Video Views
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