COLLEGIATE BASKETBALL: SPRING 2024

Goal: Improve brand relevance through sports activations during March Madness.

What: Partnered with NCAA women’s and men’s basketball athletes: DJ Wagner (University of Kentucky), Tyrese Proctor (Duke University), Jacy Sheldon (Ohio State University) and Kaia Henderson (Ohio State University). The campaign was amplified on owned, earned and paid channels.

When: Spring 2024

KPIs: Impressions, Advertising Value Equivalency (AVE), Sales Lift, Conversion

Results: 27B Impressions, $650K AVE, +169% Sales Lift, 7% Conversion

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COLLEGIATE BASKETBALL: SPRING 2023

Goal: Drive men’s awareness and new customer acquisition through seasonal talent partnerships with student athletes.

What: Partnered with college basketball athletes Jahvon Quinerly, Justice Sueing, Keyonte George and Nick Smith Jr. leveraging their popularity and reach to generate brand awareness and relevancy. The campaign was amplified on owned, earned and paid channels.

When: Spring 2023

KPIs: Impressions, Social Video Views

Results: 16.8B Impressions, 540K Video Views