EXPRESS BEAUTY LAUNCH

Goal: Drive incremental sales by testing into women's and men’s beauty/personal care space.

What: Express created two distinct brands — Glow Studio and The Alchemy Corner — to provide customers with a more accessible take on Glossier and Le Labo. Due to COVID-19 and photoshoots being paused, we relied on influencer content to launch the new lines. I was responsible for casting talent, briefing influencers, managing the photoshoots remotely and executing content on the influencers’ social channels.

When: 2020-2021

KPIs: Content Creation, Awareness

JENNIFER ATILEMILE (@JENNIFERATILEMILE)