Chiara Ferragni
Photos courtesy of @chiaraferragni
Goal: Drive awareness to the various Four Season properties in Hawaii. Create content that can be repurposed on brand channels.
What: Mega-influencer, Chiara Ferragni of The Blonde Salad, attended an influencer trip to two Four Seasons properties in Hawaii. She and her friends enjoyed tailored experiences, such as a helicopter ride atop Ka’a’awa Valley and a private yacht charter. Her once-in-a-lifetime trip was documented on social media to her 15M+ followers. Chiara used the beautiful beaches as a backdrop for a fashion shoot with La Perla, which we coordinated with their PR team.
When: August 2016
KPIs: Posts, Earned Media Value (EMV), Engagement Rate
Results: 29 Posts, $900K EMV, 1.4% Engagement Rate
