EXPRESS x BRAVO TALENT (CIARA MILLER & MADISON LECROY)
Goal: Drive awareness for the launch of the new Express Body Contour collection through a disruptive talent partnership with Bravolebrities, Ciara Miller and Madison LeCroy.
What: Leaning into customer insights, Express partnered with Bravo talent for a social-first campaign that ran across owned, earned and paid channels.
When: March 2024
KPIs: Impressions, Traffic, Demand
Results: 65M+ Impressions, +80% Traffic Build, +25% Sales Lift, 8% Conversion
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